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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...

This new edition of the most influential self-help book of the last century has been updated under the care of Dale's daughter, Donna, introducing changes that keep the book fresh for today's readers, with priceless material restored from the original 1936 text.

"This book offers the readers two essential insights. First, readers will discover the four Frictions that operate against their efforts to influence and innovate. They will come to understand the unexpected reasons why the ideas and initiatives they are most passionate about get rejected. Second, readers will learn how to both identify and disarm these forces of resistance. Even better, the reader will discover how to turn the forces of Friction...

"The Ultimate Guide to Power & Influence explains how technology and globalization have revolutionized the ways to both build and keep success-and tells readers that to accomplish your goals, you must not only gain power, but also apply it with proper wisdom"-- Provided by publisher.

An up-to-the-minute adaptation of Dale Carnegie's timeless, commonsense approach to communicating. In today's world, where more and more of our communication takes place across wires and screens, Carnegie's lessons have not only lasted but become all the more critical.

"What makes us love Ellen DeGeneres and hate Anne Hathaway? How do politicians move away from policy talk and connect with their voters? Activist and former producer Steven Goldstein breaks down the industry of creating likability and how public figures manufacture their image"-- Provided by publisher.

The author examines not only the track record of intellectuals in the things they have advocated but also the incentives and constraints under which their views have emerged. One of the surprising aspects of this study is how often intellectuals have been proved not only wrong but grossly and disastrously wrong in their prescriptions for the ills of society--and how little their views have changed in response to empirical evidence of the disasters...

Introduces young readers to the importance of providing a good example, explains how apologizing for not living up to the best behavior can also set a good example, and describes how people treating others well makes things better for all.